How Often Should You Review Your Start-up Plan?

A business plan is an essential tool not only for new businesses but also for established ones. Regularly reviewing and updating your business plan allows you to monitor your progress and take corrective steps if things aren’t going as planned.

The Significance Of Reviewing Your Business Plan:

After you’ve written and implemented your business plan, you should constantly monitor it to ensure that you’re meeting your goals. You should always:

  • Evaluate your progress to date
  • Investigate the most promising ways to grow your business

Some companies review their plan and progress yearly, while others do it every three to six months. No matter the nature of your start-up, it’s suggested that you review your business plan at least annually to stay on top of things.

Ten Things to Consider When Reviewing Your Start-Up Plan:

Writing your business plan is essential to making your small business idea a reality. As a result, you should carefully review your plan and ask others you believe can provide sound advice to evaluate your document.

Your business plan should include the following:

  1. All key sections: Executive summary, business overview, competitive analysis, sales and marketing, management team, and financial plans.
  2. A table of contents.
  3. All key points that are thoroughly stated.
  4. Concise language, with no extraneous material, hype, or repetitive descriptions.
  5. Facts that can be proven, such as current and precise data and verifiable claims.
  6. A well-defined target market and achievable goals for reaching this audience.
  7. A precise competitive analysis presented in a way that demonstrates how you will gain a competitive advantage.
  8. Financial projections that are neither underestimated nor overestimated at a time appropriate for your business launch. Estimates should be conservative.
  9. Contact information should be visible on the cover page and after the document.
  10. Content that has been comprehensively proofread and checked for grammar and spelling.

Remember that a business plan is typically intended to attract investors and serve as a blueprint for your company. It should depict your company’s goals, objectives, strategies, and modes of operation. As a result, you should professionally present the information. The neatness and attention to detail show you are serious about this business venture.

If the business plan is solely for your use, such as to direct you as an entrepreneur, go over it as if you were reading it six months into your company’s existence. Is your plan a complete quantifiable picture of the business at any given time? You will be able to assess your progress and make changes if you can see accurately where the business is at any given time.

Updating Your Start-Up Plan:

If your company has multiple owners, updating your business plan regularly can ensure that you and your co-owners or partners are on the same page.

When significant changes occur in your company or industry, reviewing and updating your business plan is also an excellent time. Your plan must reflect the current situation and be relevant to the business landscape in which you operate. If something significant has changed, you must update your business plan to account for the change.

Keeping your business plan updated is critical because no company can thrive unless it evolves and stays current with the times.

How Often Should You Review Your Start-up Plan?

How Often Should You Review Your Start-up Plan?

Goals Change:

The goals you set for your organization when it starts will differ from those you select once it is up and running. You want your plan to reflect the most recent goals that your company hopes to achieve so that you have precise and quantifiable objectives to work toward.

Keeping your plans up to date:

  • Allows you to adapt to changes in the law or market conditions that could impact profitability
  • Assist you in identifying new potential sources of business and new competitors
  • Allows you to track how your company is progressing in terms of increasing profitability over time.

Managing the Planning Process:

The Annual Update:

At least once a year, thoroughly update your plan. You can begin with an old plan and revise it, but ensure you’re looking at the big picture.

Talk to your current and prospective customers:

Examine your value proposition again. What do your customers purchase? What kinds of problems do you solve? What other options do they have?

Try to think of new market segmentation:

Market segmentation is the divisions or grouping you see. For example, consider your market by type of product instead of viewing it by channel or consumer. If you divide by region, divide by purchaser company size. Create a new segmentation to provide you with a fresh perspective.

Consider the more significant potential market for challenges that require solutions:

Consider contiguous businesses. Examine emerging trends and technologies.

The Monthly Update:

Financial and accounting analyses are typically done in months because the books close each month’s end. Make a monthly review of the difference between planned and actual results for sales, profits, balance, and cash.

Always keep a table with the plan, another of the actual results, and a third with the variation between plan and actual for each of the standard proforma projections.

You should also go over the activities, deadlines, and planned outcomes that do not fall under the financial category. A good plan includes milestones, assumptions, and measurable tasks. Make sure you review and update these results monthly.

Managing Major Revisions:

A significant paradox exists in the business planning process. The strategy works only when applied consistently over time, which implies you can’t implement this strategy without a long-term plan. On the other hand, blindly following a long-term plan can kill a company that insists on adhering to a plan that isn’t working.

As a result, the planning process is critical, with regular reviews.


Business plans are living documents that must be revisited regularly to ensure they remain relevant. You can continue to utilize and benefit from the tactics and strategies with regular reviews and updates.

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Also Read: Starting Your Company Right: Why You Need a Business Plan